Sixteen years later, I still don't know how good my interpersonal skills are, how well I read people, or whether I'm able to navigate a tricky situation with ease. There are just so many stakeholders involved — clients and media houses when you're working with an agency, and your own bosses and multiple external agency partners when you're an in-house communications person.
However, one thing I can assure you of with 100% certainty is the grit and determination that all comms folks bring to the table.
Want a gigantic logo of an award we recently won to be placed inside the palm of a senior spokesperson as he addresses an in-house employee town hall? Done.
Want coverage for a monthly cooking programme put together by the in-house chef? Done.
Want an entire property in Shimla to be written about by leading travel journalists across mainstream and regional publications? Done, done, done.
The "we can do it all" attitude, despite the 10,000 roadblocks in our way, is what makes a communications professional really stand out from the rest of the tribe. We don't have shame, fear or negativity in our blood. We make the impossible possible and bring a smile to the faces of even the most introverted leaders.
We walk the talk and make it look good.
I may be biased because I've been in this field for 16 years and this is pretty much all I know. It's been my bread and butter and an extension of my personality, whether I like it or not.
What my profession has done for my personal life is help me see people more clearly. You simply cannot bullshit a comms person in her free time. Your intentions become loud and clear to us the moment you utter the very first words.
Yes, it takes us some time to back away because we've been trained to "follow up", but eventually, we get the point and learn to let go.
There is maturity and strength in learning to let go earlier rather than later. The longer you stick around, the more "muck" there is, for lack of a better word.
So let go, ladies and gentlemen, boys and girls, comms folks and all the lovely non-comms folks in the world.
Let go — for your sanity more than anyone else's.