From Barbies to Deliverables: The Subliminal Genius of the Toy Industry

There is a reason why little girls were given doll sets to play with, along with houses for those dolls to live in. The truth is, women are fantastic when it comes to decorating their homes and looking after their real-life "dollies"—their kids. As I impulsively buy yet another Minecraft T-shirt and matching co-ord set for my son, along with watches and curios for the house, I find myself going back in time. I see my four-year-old self playing with Barbie dolls, organizing their cupboards, and doing their hair, makeup, and clothes.

Zoom out to the present day, and that is exactly what I am doing with my 7.5-year-old. I dress him up like a sparkly little kuttappan day in and day out, while impulsively filling my house with shiny, bright things. It all makes so much sense 39 years later.

Going by this logic, perhaps little boys play with cars and action figures because they must learn to navigate life expertly—both with and without Google Maps—on the road, in their offices, and at home. The action figures probably represent the need to take charge, be accountable, and take responsibility for all the "dead bodies" they line up. In this day and age, "dead bodies" likely translate to deliverables at the office and commitments to their partners and families.

The toy industry is genius when you think about it. For centuries, they have been subliminally passing down the message that women are nurturers, caregivers, and life-bringers, while men must take charge, lead the way, and bring clarity to every situation—both at home and at work.

And that is my Eureka moment for the day, ladies and gentlemen. Back to work now, chop-chop!