Friday, December 11, 2015

Confessions Of A Workaholic PR Professional

Back to work after a 2 month hiatus – a little less than 2 months actually. From vegetating at home, lazy dips everyday in our apartment's pool to writing about things I care about, I had almost forgotten what it was like to be a work driven machine.

My first week of work hit me like a whirlwind, by the second week I almost felt like my machine self again.

New office colleague to me: I need an ambiance to write you know, I just can't write out of the blue.
Me to her: Leave the writing to me. I don’t need an ambience, I can even write from the gutter, if required.

And that’s when it hit me. I’d been selling my soul to the corporate machines for the past 5 years. I’d forgotten how to write from the heart, I wrote for the sake of writing. I wrote to pacify my clients, I wrote to sell their stories to the media.

I get slapped around 25,000 times a day from various audiences (& for the pettiest of reasons) – all those in the client servicing world & especially from the PR industry can feel my pain even as I type this sentence. I'm sure some of you are vigorously nodding along with me. We all have our own horror stories to share with each other - which makes this ride a little less painful. We always try & look at the bright side of things & try to find the humour in the worst situations. 

Hats off to all my bosses & to the veterans from the industry. I’m feeling fried after a mere 5 years. I don’t know how you do, what you do. Cheers to you, cheers to us & cheers to the PR world! We truly are firefighters, in every sense of the word. 

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